How Google Business Profile and BestDoc Help Medical Practices Get Appointments Directly from Search

Today’s patients expect healthcare to be as convenient as everything else — including appointment booking. By 2025–2026, many patient journeys begin and end directly in Google Search or Google Maps, without ever visiting a practice’s website.

That’s why Google Business Profile (GBP) has evolved from a simple listing into a powerful conversion channel. When paired with BestDoc’s Google Appointment Links integration, medical practices can accept appointments directly from search, capturing patients at the exact moment of intent.

Google Business Profile: From Visibility to Conversion

When patients search for “doctor near me”, “dentist in New York”, or a specific practice name, Google prominently displays the practice’s Business Profile — including reviews, photos, hours, and most importantly, a “Book Online” button.

At this stage, patients are often ready to act. The practices that win are the ones that make booking instant and effortless. 

Booking Appointments Directly from Google with BestDoc

Google supports appointment booking through Appointment Links, allowing approved scheduling platforms to connect directly to Google Business Profiles. BestDoc supports this integration, enabling practices to accept bookings straight from Google Search and Maps.

With BestDoc connected:

• Patients click “Book Online” directly in Google
• Real-time availability is displayed
• Appointments are confirmed in just a few clicks

This streamlined flow removes friction and significantly improves conversion from local search.

Why Fewer Steps Mean More Appointments

In healthcare marketing, every extra step reduces conversion — especially on mobile. Patients are far more likely to book when scheduling is immediate and simple.

By enabling booking directly from Google, BestDoc meets patients where they already are, reducing abandonment and capturing demand at the moment it matters most.

The Bottom Line

Google is no longer just a discovery tool — it’s a destination. For medical practices, converting search visibility into immediate action is now a competitive advantage.

By combining an optimized Google Business Profile with BestDoc, practices can reduce friction, capture high-intent patients, and turn search results into scheduled appointments — directly from Google.

Ready to start capturing patients straight from Google Search? Get BestDoc set up for your practice today – list your practice.